Visual Merchandising Basics

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About Course

Learn how visual merchandising influences what shoppers notice and buy: store layout, window displays, product placement, lighting and signage — and how to keep displays safe and on-brand.

This course gives general information for learning purposes. It is not professional advice. Always follow your employer’s policies and current official guidance.

What Will You Learn?

  • Understand how layout guides customers around a store Plan eye-catching windows and displays Use placement, colour and lighting effectively Keep displays safe, accessible and consistent with brand guidelines

Course Content

Course Lessons

  • What Visual Merchandisers Do
  • Layout & Placement
  • Colour, Lighting, Signage & Safety

Sources & Further Reading
The official guidance this course is based on.

Final Assessment

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