Marketing Fundamentals

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About Course

Understand core marketing—customers and segmentation, positioning, the marketing mix, the customer journey, measuring results and marketing legally.

Tutwoo is an independent learning provider. This course gives general information and practical techniques; it is not legal, financial or HR advice for your specific situation.

What Will You Learn?

  • Segment and understand your target customers Define positioning and value proposition Apply the marketing mix Measure results and market legally

Course Content

Course Lessons

  • Customers
  • Positioning and the mix
  • Measuring and compliance

Sources & Further Reading
The official guidance this course is based on.

Final Assessment

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