About Course
Paid, gifted or affiliate content on social media must be obviously identifiable as advertising. This course explains when content counts as an ad, which labels the ASA and CMA expect, which labels are not enough, and the responsibilities of brands as well as creators.
Tutwoo is an independent learning provider. This course is general guidance and is not legal advice. It is not endorsed by the ASA or CMA.
Course Content
Course Lessons
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When is content an ad?
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Labels that work – and labels that don’t
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Responsibilities of brands
Sources & Further Reading
Final Assessment
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