Branding Basics

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About Course

Build a clear, consistent brand—purpose, values, positioning, personality, visual identity, tone of voice and protecting your brand.

Tutwoo is an independent learning provider. This course gives general information and practical techniques; it is not legal, financial or HR advice for your specific situation.

What Will You Learn?

  • Define brand purpose, values and positioning Create a brand personality and tone of voice Develop a consistent visual identity Protect your brand name and assets

Course Content

Course Lessons

  • Brand foundations
  • Personality and identity
  • Protecting your brand

Sources & Further Reading
The official guidance this course is based on.

Final Assessment

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