About Course
Every UK business that advertises online, in print, on posters, by email or on packaging must follow the CAP Code, enforced by the Advertising Standards Authority. This course explains who writes and enforces the rules, the core principles, substantiating claims, key sections such as prices, “free” and environmental claims, and what happens if an ad breaks the rules.
Tutwoo is an independent learning provider. This course is general guidance and is not legal advice. It is not endorsed by the ASA or CAP.
Course Content
Course Lessons
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Who sets and enforces the rules
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Misleading claims and substantiation
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Other key sections and sanctions
Sources & Further Reading
Final Assessment
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