Advertising Rules: The CAP Code for Small Businesses

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About Course

Every UK business that advertises online, in print, on posters, by email or on packaging must follow the CAP Code, enforced by the Advertising Standards Authority. This course explains who writes and enforces the rules, the core principles, substantiating claims, key sections such as prices, “free” and environmental claims, and what happens if an ad breaks the rules.

Tutwoo is an independent learning provider. This course is general guidance and is not legal advice. It is not endorsed by the ASA or CAP.

What Will You Learn?

  • Understand the roles of CAP and the ASA
  • Apply the core principles to your own ads
  • Hold evidence for objective claims before publishing
  • Know the sanctions for breaking the rules

Course Content

Course Lessons

  • Who sets and enforces the rules
  • Misleading claims and substantiation
  • Other key sections and sanctions

Sources & Further Reading
The official guidance this course is based on.

Final Assessment

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