About Course
Marketing by email, text and phone is governed by both the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). This course explains consent, the “soft opt-in”, rules for business contacts, and the TPS rules for marketing calls.
This course gives general information about UK law and official guidance as at October 2026. It is not legal advice. Laws and guidance change, so check the current official sources listed, or take professional advice, before acting in a specific case.
Course Content
Course Lessons
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Two sets of rules
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Emails and texts: consent and the soft opt-in
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Marketing calls and staying compliant
Sources & Further Reading
Final Assessment
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