Customer Journey Mapping

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About Course

Learn to map the steps customers go through when using your service, spot pain points and opportunities, and use research and data to make practical improvements.

This course gives general information for learning purposes. It is not professional advice. Always follow your employer’s policies and current official guidance.

What Will You Learn?

  • Understand what a customer journey map is Map stages, actions, touchpoints and emotions Identify pain points with evidence Turn insights into prioritised improvements

Course Content

Course Lessons

  • What Is a Journey Map?
  • Gathering Evidence
  • Finding & Fixing Pain Points

Sources & Further Reading
The official guidance this course is based on.

Final Assessment

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