Digital Marketing Basics

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About Course

Get started with digital marketing—websites, search, social media, email, paid ads, content and analytics—and how they fit together.

Tutwoo is an independent learning provider. This course gives general information and practical techniques; it is not legal, financial or HR advice for your specific situation.

What Will You Learn?

  • Understand the main digital channels Plan content around customer needs Use analytics to measure performance Market digitally within UK rules

Course Content

Course Lessons

  • Channels
  • Content
  • Analytics and rules

Sources & Further Reading
The official guidance this course is based on.

Final Assessment

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